About Us

Hey there! My name is Latoya Choice, I was born and bred in North Carolina with roots in Georgia. Opening a boutique has always been a dream of mine, but in the past, fear would always win. The thought of going into business for myself just scared the crap outta me! Yet, on the other hand I wouldn't hesitate for one second about getting on a plane and exploring a foreign country. I know, weird right?!

In January 2015, I read the book Instinct, by T.D. Jakes with some of my girlfriends. Have you ever done something that you knew was feeding your soul? Well that's what all of the discussions with these ahh-mazing women were doing for me. Towards the end of the book we made vision boards and shared them with each other. In the center of my board was God, and I now know that in order for me to live the life I want, HE has to be involved in every single part. So, on September 25, 2015 I took a leap of faith and launched Sarah and Jessie an online boutique.  The following year on November 4, 2016 I opened S&J brick and mortar store. It's been quite an adventure and I can't wait to see where it takes me. Thanks for being a part of my journey and here's to each of you following your dreams!




Our Story

Sarah and Jessie the company was established in 2015, and is named after Latoya's maternal and paternal grandmas. Growing up, Sarah (maternal) was always referred to, by her and her siblings, as the sweet grandma and Jessie (paternal), the feisty one. But at the very core of both women was strength. Between the two of these women, they gave birth to twenty-three children to whom they were stellar role models! To say we are proud to have a company named after such beautiful women is an understatement. Here at Sarah and Jessie, we believe in celebrating strong women who embrace their femininity. We value great people, good manners, personal style, fun and that good ole southern hospitality.

We are a small team and appreciate each and every one of you. If you ever have an issue with a purchase from Sarah and Jessie, please don't hesitate to contact us so we can fix the problem. We look forward to sharing our style and story with y'all.

Peace & Blessings!